Digital Download - 7.02.09

On this week’s Digital Download, celebrity deaths go social, “In-activism” on Facebook, and your viral copywriter #fail of the week.

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MJ sure knows how to draw a crowd…on social media.

Just because you joined a group on Facebook doesn’t make you an activist.

In Soviet Russia social networking site uses YOU!

Cha cha cha changes….for Facebook … again. What’s next?

Dear copywriters, Tango With Added Tango …really? Even if it wasn’t a hilariously juvenile abbreviation you could have come up with something better.

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Bare Knuckle Brawlers Rock Poster Show @ LAB

Bare Knuckle Brawlers Rock Poster Show

On June 26th Street Attack headed down to LAB in Allston to check out the “Bare Knuckle Brawler’s” rock poster show. Created by one of Street Attack’s designers, Kristin Groener, this show was designed as an ode to “Died Young Stayed Pretty” a North American rock poster documentary.

Bare Knuckle Brawlers Rock Poster Show
Kristin Groener

Check out more about the film: Died Young Stayed Pretty

Bare Knuckle Brawlers Rock Poster Show

There were a number of artists involved in the show. Check out some of the work below, or click on an artist’s name to be directed to their site.

Bare Knuckle Brawlers Rock Poster Show

Bare Knuckle Brawlers Rock Poster Show

Bare Knuckle Brawlers Rock Poster Show

Bare Knuckle Brawlers Rock Poster Show

Bare Knuckle Brawlers Rock Poster Show

Artists:
James Quigley
Jesse Ledoux
Jeff Kleinsmith
Dan McCarthy
Nate Duval
Miracle 5
Darren Pasemko
Brian Butler
Tofusquirrel

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Blue Lobster Release Exclusively @ Concepts

Saturday June 20th marked the annual release of the limited edition Premium Nike SB Blue Lobster at Concepts in Cambridge, Ma.

With only 300 pairs available in the whole world, Sneakerheads began lining up days before the release to snag their spot in line to purchase these $250 dollar kicks.


(Photo By David L. Ryan/Globe Staff)

Customers were also awarded a skateboard, t-shirt and mixed tape with their blue shoe purchase. The shoe is placed in a buoy style box to complete the lobster theme.

Following the sneaker release, Concepts pulled up the anchors and set sail out of Boston Harbor on the MV Freedom for the Brew Live Cruise. Street Attack was invited aboard and joined in the celebration that included drinks, DJ’s, a photo booth and live performances from local Boston artists.

Concepts Brew Live Cruise

Concepts Brew Live Cruise

Concepts Brew Live Cruise

Concepts Brew Live Cruise

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ABC News Covers Brooklyn Pop-Up Wedding Chapel


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Liberty Mutual Simulates Seniors

Last week much of the Street Attack Account Team disappeared to Hartford, CT to unveil our Senior Simulator to the press. Street Attack teamed up with Strawberry Frog and DKC to execute a one day press event for Liberty Mutual.

Liberty Mutual Event Set-Up

Liberty Mutual Event Kick-Off

Liberty Mutual Event Kick-Off

Strawberry Frog, a NYC-based creative agency, designed and developed an online game for Liberty Mutual, simulating the challenges seniors may be facing. The game was available on-site for press members and their teams to test.

Liberty Mutual Event Set-Up

To bring the aging experience to the next level, Street Attack worked with medical consultants to design an aging simulation suit that allowed users to experience physical ailments commonly experienced by seniors. As if simulating the effect of vision impairments, arthritis to major joints, and physical fatigue caused by extra weight wasn’t enough of an experience, we had each press member drive a car while suited. With the help of In Control Driving, courses were set up on-site for test drives. In Control’s professional instructors lead each suited driver through a course to further demonstrate slowed reaction times and mobility changes.

Driving Course

Dr. Victoria Rosebrook of the Macklin Intergenerational Institute, confirmed that the suit was an accurate representation of what seniors may face as they age. Members of the press responded well to the experience with emotions ranging from surprise to dismay to frustration.

Senior Simulator Suit Diagram

To try out the game and particpate in the senior experience click HERE

See what the media had to say about the experience:
WTNH.com
WFSB.com
Boston.com

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White Stuff & Personality Retailing

Personality retailing is a trend that we have seen increase as the economic climate has changed. Retail stores are realizing that in order to stand out they need to have a strong personality that engages their customers. White Stuff, a 56-store chain in Europe just had its latest opening in York which is one of the best examples of personality retailing we have seen to date. Their store is laid out like a house to make people feel more comfortable while inside shopping for clothing.

Our favorite part of the store is the boutique cinema, which screens old films all day and is even available after hours for private screenings for up to 10 people. White Stuff’s creative director, Lee Cooper, spoke about the cinema, saying: “this service is free as we wanted to give something back to our customers, and it has been very successful.”

“I think the best way to be successful during the economic downturn is to make a stand and come out fighting. We want to be careful with money but also to push boundaries. We believe that people need cheering up and that’s what we aim to do. Our brand motto is ‘Local shops for local people’ and we want to be a part of the area each store is situated in and give something back to that area. At the moment we are opening a new store every five weeks,” explained Cooper.

To reinforce being part of the local community and giving something back, White Stuff encourages each store to choose a local charity that is important to them and fundraise in-store. At the end of the year all funds raised go directly to the charity.

We can’t wait for the day a White Stuff opens in the good ole US of A and in the meantime, retailers, take heed!

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Martha Stewart Wedding Team Decorates 303GRAND

The transformation has begun. Thanks to the Martha Stewart Wedding team, 303GRAND is blossoming into a beautiful wedding chapel.

Martha Stewart Weddings Setup

Martha Stewart Weddings Setup

Martha Stewart Weddings Setup

All decorations are handmade with paper, including the bride’s bouquet.

Martha Stewart paper flowers

The final week of the Pop-Up Wedding Series includes 5 actual weddings in our hand-designed chapel. Stay tuned for ceremony photos! For more information about the Pop-Up Wedding Series visit Brooklyn Chapel.

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The Digital Download

On this Week’s Digital Download Facebook gets vain, Gawker goes batty, and the iPhone remains kick ass.

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You’re so vain, you probably think this URL is about you….don’t you!

It’s a Vampire Weekend, True Blood starts June 14th, but has been rocking the online scene with their Gawker inspired site BloodCopy.

Bing is in full swing - from Bing-A-Thons to fast forwarding commercials during The Daily Show. Google, your move next.

Harder, better, faster, stronger …. iPhone 3G S

Social Media Venn Diagram, oh all the wonderful hypothetical possibilities.

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Here Comes the Bride(al) Shop in Brooklyn!

Our doors opened this past Thursday at the Brooklyn Pop-up Wedding Shop and our weekend was filled with exciting events and special guests.

Before we recap the weekend festivities, special thanks is due to the Wedding Library team for merchandising the entire store, organizing the schedule of special guests, and having staff on hand all weekend to help with all store logistics.

Storefront

Interior of the Shop

Bestow

Visiting all the way from Canada was our title Sponsor The Wedding Co. Here to promote their new social project, (or prowject as the Canadians say it), both Catherine and Stephanie were at the shop all weekend folding cranes. Any bride and groom can participate in this project. Simply sign your names and wedding date on a folded paper crane and return it to The Wedding Co. With each paper crane received, the Wedding Co. will donate $.50 to cancer research. All collected cranes will be assembled into a massive chandelier for display in 2011-so stay tuned!

Wedding Co. Crane Project

Vane of Brooklyn Bride and The Wedding Co
Even Vane, of Brooklyn Bride, stopped in to make a crane!

Every bride should check how they can participate and visit The Wedding Co to learn more about turning their wedding date into a social movement for a cure!

Where do we begin with the events for this weekend? Between lunch with Lisa Hoffman of Ceci New York, and ice cream treats from Jen and Mary of Ice Cream social we were stuffed to the brim with Wedding stationary and gift options. Each company puts a unique twist on their wedding designs, and can match the style of any couple! Check out these links to discover their amazing works.

Designs by Cece

Ceci New York

Ice Cream Social

Ice Cream Social

Additional Guests this weekend included Dabney Lee, who creates bold prints for stationary and home goods, as well as Inspired Goodness, who specializes in custom design, favors, and stationary and has the in house muscle to plan a wedding from start to honeymoon!

Inspired Goodness

Didn’t get a chance to stop by this week? Don’t fret, we have plenty of wedding centric events planned this month. Visit Brooklyn Chapel to get the most up to date schedule of events.

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