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CanadairMan | Street Attack - Blog
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CanadairMan

By admin • October 20, 2008

In France, Axe launched a new site featuring CanadairMan, an Axe-wearing hunk who uses his sweat to put out fires. Yum. The concept was based on an earlier promotion that starred a man who sweats like a fire hydrant.

2gww85k CanadairMan

The site features a film, widgets, wallpapers, and a link to CanadairMan’s Facebook page.

fjmipi CanadairMan

Check out the video here:

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Categories: Content Development/Production, News, Online Digital/Social Media, Social Media Optimization, Technology, Widgets
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