ZUJI, an online travel company, is committed to “helping holidays happen,” that is, saving you money so that you can do whatever you want during the festive season. How, you mask ask, is ZUJI accomplishing this? By selling beans, cheaply, lots and lots of beans.

ZUJI wanted to sell everyday items at low prices so that people could spend their money on other things, like say, traveling. ZUJI mass produced cans of baked beans and opened up shops throughout Australia to sell the cans for 10 cents a piece. Over 10,000 cans have been sold. The company use print, radio, street and online marketing to spread the message.