A one day conference presented by the ICA and AIGA Boston that explores the intersection of visual culture and social transformation.

Through a full day of presentations, interviews, gallery tours, author talks, and more, this program considers the place of Shepard Fairey’s work in a powerful design history of civic empowerment and resistance, seeks to understand how images resonate and gain momentum, examines the latest trends in communication and messaging, and discusses the implicit challenges of social agency in design.

Main stage talks feature speakers from the fields of design, street art, music, and advertising. The programs look at design and culture and how our understanding of originality, plagiarism, legality, and the artistic process has been exploded.

Come and check out Street Attack partners, Terry Lozoff and Lucian Garro, as participants in the Art Lab: The Many Mutations of Viral Marketing

The essence of the Art Lab is as such: Through vehicles such as graffiti murals, light projections, mobile media, parties, influencer programs, and ambassador teams, viral marketing has become a powerful force in both online and offline worlds. Social networking consultant Laura Fitton interviews members of Street Attack, an alternative and digital marketing agency, about their integrated marketing campaigns and how the latest trends, technology, and media can be harnessed to communicate social messages and more.

Saturday, April 4, 11:45 AM
@ ICA Boston

To learn more about Laura’s work, check out: Pistachio Consulting