Puma City Comes to Boston
Earlier last year the Street Attack blog featured unique designs for houses using shipping containers. Here we are again to proclaim a magnificent marketing campaign for Puma that exemplifies a spectacular use of shipping containers.

Puma City, a traveling store and lounge (complete with bar) will be constructed in multiple destinations across the world and is making its next stop here in Boston. This traveling city is part of a campaign release for the new Puma Sailing Collection and will following the Volvo Ocean Race across the world. Coming from Alicante, Spain where the race began in September 2008 the City is scheduled to open on Boston’s Fan Pier on April 25.
The structure was designed and assembled in China and has over 11,000 square feet of space made from twenty-four, forty-four foot shipping containers. Each container weighs in at eleven tons! It’s definitely a must see for this spring in the Boston Area. The Street Attack crew is sure to be present at some of its happenings so maybe we’ll see you there. We’ll be at the bar.



Pictures found on: treehugger.com, psfk.com and grapefruitgraphics.co.uk



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