VitaminWater recently launched a low calorie version of itself called VitaminWater 10. This new beverage has exploded on the scene with a large scale media program including an extensive print and TV AD buy.

On Tuesday April 28 it was good to see VitaminWater return to their roots and execute a street level marketing event in Copley Square.

Claiming to have “cracked the code” on a good tasting low calorie beverage, VitaminWater 10 invited you to their city gym to crack a locker code. One lucky winner with the right locker combination would win $10,000. Those who didn’t win were still in the running for a year supply of VitaminWater 10.

Participants could grab locker codes throughout the week leading up to the event in their Boston Metro newspaper, or they could get one onsite from a VitaminWater ambassador.