Absolut comes to Boston with an experiential and out-of home media campaign launching their new Boston-inspired Vodka.

Just across the street from our Street Attack office this morning, smack in the middle of the Prudential Plaza, was the unveiling of the Absolut green-tiled wall. Each tile represents a favorite Boston memory from elite Bostonians such as Cam Neely, Jim Rice, Steven Tyler, and the Dropkick Murphy’s. The tiles will be auctioned off with proceeds going to the Charles River Conservancy (a group dedicated to keeping our green spaces by the Charles River alive, clean and protected).

Want a piece of the wall? Visit www.facebook.com/absolutboston and bid on your favorite tile! The wall is open to the public for viewing from August 26- September 9, so get down here and pick out your favorite tile!

More about the Absolut Program:
Absolut has landed in Boston for another instillation of their city-inspired vodkas (limited edition, of course). Starting in New Orleans in 2007 and then heading the LA in 2008, Absolute finally recognized Boston as an iconic city with our very own black-tea and elderflower infused vodka. Keeping in true Boston spirit, the bottle is designed to resemble one of the city’s “green” monuments.