In New York City a six foot tall coffee cup was placed tipped over on the sidewalk. Steam rising from the cup with the aroma of fresh coffee added to the ambiance.

On the weekend, Los Angeles shoppers avoided a seven foot, 550 pound Popsicle lying in the middle of the Third Street Promenade.

Both extra large spills were accompanied by street team samples and a media buy delivering the message, “Make small work of BIG spills.”

Pictures from Ads of the World