Last week Street Attack executed a magnificent experiential marketing program in Chicago’s Union Station on behalf of Keurig, the leader in single cup coffee.

The 10X20’ and 14 foot tall footprint included two auxiliary sampling units and two display cases. Totaling 40 brewers, this massive complimentary coffee station brightened the morning commutes of more than 4,000 consumers each day! Commuters were able to choose a coffee or tea flavor and try the Keurig brewers themselves for the perfect cup of coffee in under one minute.

Of course this feat was not single handed. Street Attack was brought on board by Keurig’s Boston-based advertising agency, BrandContent, who is responsible for the vision and concept of the campaign as a whole.

Along with the sampling event, we took over Union Station with a Station Domination media buy and wrapped a red line car on the El Train, among other advertising placements. Check out the ad campaign which juxtaposes Keurig, the perfect cup of coffee, with the less than perfect commute.

A special thanks also goes out to Turtle Transit who constructed the set-up and helped see the vision through nuts and bolts.

The Keurig ‘Perfect Commute’ Sampling Booth is on the road and is stopping in the Seattle ferry terminals in Bainbridge on 10/28-10/30.