Is there a “happiness deficiency” in the United States? JELL-O seems to think so, and they’re teaming up with Bill Cosby once again to turn things around.

With a new logo, J-E-L-L-O jingle, and the relaunching of their iconic Cosby connection, JELL-O is pulling out all the stops to bring more smiles to America. They’ve even launched a nationwide giggle contest – the Hello JELL-O “Give it a Giggle” Tour – and the winner will be recognized by Cosby himself on his new weekly webisode series, “OBKB”.

Does America need more laughter? Or is JELL-O just betting on a positive consumer association between happiness and the brand? KFC recently branded their entire Facebook identity around Breast Cancer awareness: even the Colonel is wearing pink and promoting a good cause. Ultimately, whether or not these campaigns are genuinely interested in changing the state of the world, they’re making a positive impact.

We may never know if America truly faces this happiness deficiency. Perhaps you can tell where you stand with HappyTweets, a measuring stick for how positive, or happy, a particular Tweep is. Or, you could always get yourself some JELL-O and see how things turn out.