Our offices are located across from the Prudential Center in Boston, an ideal location for experiential promotions. Just past the street, we’ve seen creative promotions from the likes of Snapple, Ben and Jerry’s, and John Freda. Today, the forum proved valuable for PUMA.

PUMA kills two birds with one stone in their “Soles 4 Souls” promotion – they’re successfully receiving shoe donations while creating positive brand experiences for passersby. In a massive skee-ball like contraption, PUMA is accepting shoe donations to benefit the people around the world who can benefit from a used pair of shoes. Depending on the whole your shoes land in, you could win some pretty sweet prizes. They’re also advertising an in-store promotion: bring in any pair of shoes, new or used, and receive 30% any puma footwear. We think its a great promotion for increasing PUMA brand recognition around this area. Unfortunately, not too many people are walking around with their used pair of shoes during this one day event – so it’s probably not the best corporate responsibility initiative.