What is your education worth to you? At the Trade School in New York City, it can be anything from a mix tape of your favorite music to homemade bread to a “Magic Purple Pen.” The Trade School is an organization that allows for professionals, or those knowledgable in a particular subject, to teach anyone [...]

Our offices are located across from the Prudential Center in Boston, an ideal location for experiential promotions. Just past the street, we’ve seen creative promotions from the likes of Snapple, Ben and Jerry’s, and John Freda. Today, the forum proved valuable for PUMA. PUMA kills two birds with one stone in their “Soles 4 Souls” [...]

You know Intel, right? That HUGE computer chip manufacturing company that seems to have its little, shiny, square sticker on every computer in the world. That behemoth of a computer company has teamed up with Vice Magazine, the quirky publication best known for its articles on the obscure, to fashion The Creators Project, “a new [...]

The advertising campaign making all the noise at last week’s Cannes Lions International Advertising Festival – even dubbed as “the future” by some judges – was Gatorade Replay. Blurring the lines of traditional advertising categories, Gatorade Replay pitted two high school football teams against each other. The interesting part? The teams weren’t filled with 17 [...]

The Fun Theory, a website sponsored by Volkswagen, aims to change people’s behavior by making an ordinarily mundane activity more fun. Seems pretty simple, right? Once some of the technology components are worked out, it’s amazing to see how, in fact, something so simple (and fun) can make a difference. These days, everyone can recognize [...]

Today, Apple officially released the iPhone 4, the first major redesign of the iPhone and the iOS since the iPhone 3G. And, since Street Attack’s office is just over a football field away from Apple’s largest Apple Store, we saw it all go down. The Customers There were lots of them. In front of the [...]

Street Attack: Vision is the visceral manifestation of our eyes and ears on alternative culture, lifestyle, technology and experience. In this episode, we visit The Floorlords, a Boston-based b-boy group that has been changing lives and making move for nearly 30 years. Street Attack: Vision Episode 2 The Floorlords from Mykim Dang on Vimeo.

The power of the people: in many topics, Wikipedia is officially more accurate than most encyclopedias. They even say that if you asked 100 people the weight of a cow, the average answer would be more accurate than a butcher’s guess. The masses have changed laws, sparked revolutions and, of course, started memes. But can [...]

Check out some of these absolutely stunning art pieces: The cool part? They were made with alcoholic beverages. No, not under the influence of alcoholic beverages, but by taking extremely close-up photos of your favorite drinks. http://bevshots.com sells these beautiful prints, and they come in dozens of flavors from beers to cocktails to wines. They’re [...]

We’ve all seen the commercials that match you to a “compatible” member using questionnaires about how spontaneous and funny you are, or if you like scary movies, etc.  Online dating websites, or “connection sites,” in a way, help people get in touch with like-minded individuals who share passions and interests that may not come up [...]