The advertising campaign making all the noise at last week’s Cannes Lions International Advertising Festival – even dubbed as “the future” by some judges – was Gatorade Replay. Blurring the lines of traditional advertising categories, Gatorade Replay pitted two high school football teams against each other. The interesting part? The teams weren’t filled with 17 [...]

Here in the US, we’re just starting to get a taste of the power of forth generation (4G) data service. On Friday, Sprint released the HTC EVO 4G, the first smart phone to make use of the incredible download speeds that 4G data can provide. In Europe, however, 4G has existed since December and is [...]

Retail chain Daffy’s recently launched a campaign beneath the streets of New York City featuring 40 pieces of a highly provacative photo from their latest look book. Consumers were set on a hunt to find and then tweet the pieces of the puzzle in a race to complete the full picture for a chance to [...]

The notorious photographer and street artist JR, known for his striking portraits blown to large and unthinkable proportions, which are scattered throughout the world telling the stories of people, places and remarkable things, is making waves with his directorial debut “Women Are Heroes.” The film is a mixture between journey and execution, art and exhibition, [...]

If you haven’t already stopped by the Deitch Projects to check out Shepard Fairey’s May Day exhibit, satisfy the craving by taking a peep at HypeBeast‘s video coverage May Day with Shepard Fairey from hypebeast.tv on Vimeo.

In collaboration and inspired by the city of Manhattan, artist Antony Gormley has created a refreshingly different kind of street art, one that feels more like urban art on a much larger scale than just the ground level. The project, known as “Event Horizon” is truly a groundbreaking campaign in the landscape of public art. [...]

Earlier this year as part of Eating Disorder Awareness Week, NEDIC crafted and executed an alternative crusade of a campaign against major magazine publications and the images they perpetuate concerning the ideal woman.  Check out the video below for the full scale attack.  The only question left now is whether or not this notable alternative [...]

Company/collective Graffomat  is combining and playing on the ideas of “street” and “consumerism” with the introduction of its very own graffiti vending machine.  Below is the company’s announcement letter along with some pics of this sure to be talked about contraption: GRAFFOMAT is entering the market with a new state of the art graffiti supply [...]

You being the hip, informed crowd you are, you’ve most likely already heard all about this incredible film.  Last weekend the Boston ICA gave its members a free screening of the film and this week it drops at Kendall Square Cinema for a limited time engagement.  If you have any interest in street art, revolution, [...]

Wondering how the magic happens?  Check out this article by Business Insider telling it like it is.  Now you’re armed and ready to pull off your very own guerilla marketing frenzy!