Retail chain Daffy’s recently launched a campaign beneath the streets of New York City featuring 40 pieces of a highly provacative photo from their latest look book. Consumers were set on a hunt to find and then tweet the pieces of the puzzle in a race to complete the full picture for a chance to win the ultimate prize: an entire year of living rent free in a high end Manhattan space. The campaign, developed by agency Johannes Leonardo also integrated a truck Twitter tracker on the Daffy’s site and a live event incorporating performance and film. One of the freshest campaigns we’ve seen in a while and worth the hunt for sure. Check out some pictures of the puzzle pieces and the final image below.

The Texans Bring It! Tour had a very successful official kick-off and press event today at the Francisco Medrano middle school in Dallas, TX.

Texas Commissioner of Agriculture, Todd Staples, visited the tour this morning to address kids, educators and press about how important this cause and campaign is. With obesity rates in Texas one of the highest in the nation, the Texans Bring It! Tour will visit four additional middle schools in the next two weeks to propel a movement and bring awareness to the Texans Bring It! campaign, the 3 E’s – education, exercise, and eating right – as well as the website, www.texansbringit.com.

Other key figures in presence today included top officials from federal and state USDA offices, as well as key figures in the local school district.

Street Attack is thrilled to be a part of this groundbreaking campaign. The tour and website were built and managed by the Street Attack team.