Our offices are located across from the Prudential Center in Boston, an ideal location for experiential promotions. Just past the street, we’ve seen creative promotions from the likes of Snapple, Ben and Jerry’s, and John Freda. Today, the forum proved valuable for PUMA.

PUMA kills two birds with one stone in their “Soles 4 Souls” promotion – they’re successfully receiving shoe donations while creating positive brand experiences for passersby. In a massive skee-ball like contraption, PUMA is accepting shoe donations to benefit the people around the world who can benefit from a used pair of shoes. Depending on the whole your shoes land in, you could win some pretty sweet prizes. They’re also advertising an in-store promotion: bring in any pair of shoes, new or used, and receive 30% any puma footwear. We think its a great promotion for increasing PUMA brand recognition around this area. Unfortunately, not too many people are walking around with their used pair of shoes during this one day event – so it’s probably not the best corporate responsibility initiative.

Today, Apple officially released the iPhone 4, the first major redesign of the iPhone and the iOS since the iPhone 3G. And, since Street Attack’s office is just over a football field away from Apple’s largest Apple Store, we saw it all go down.

The Customers
There were lots of them. In front of the store was two neatly organized and folding lines – one for reserved purchases and one for the brave folk. A handful had been there since the day before. While there was on average around 50 people constantly in the reserved line, the I’ll-try-to-buy-it-now line escaped well past the human-coralle and extended 400ft – all the way past our offices at the line’s peak. Nearly every customer in line was fiddling with his or her outdated iPhone 3G, waiting for the glorious upgrade.

Apple
Apple has mastered the art of the anticipated release. This was by far the most organized Apple release event to date – everything from the tidy lines to the employees passing out free SmartWater and snacks made very clear the forethought Apple had put into the Boston release. On this hot summer day, a few employees even offered sunscreen to the patiently waiting customers. Most impressive of all, even 4 hours after the doors had opened, customers were still lining up and Apple was – surprisingly – still providing devices. We estimate that Apple had several hundred devices in stock.

Everyone Else
Aside from the confused onlookers and Street Attack interns, there were a few more important attendees at the iPhone release: the street teams. Just as the Apple devices and operating systems have sparked independent product and software companies, the Apple release events now provide a forum for experiential promotion. In Boston, an iPhone case company handed out cupcakes with their logo, and walked around displaying their technology. The idea is genius: this company was able to create hundreds of impressions to an extremely defined consumer base. Every person in that line could use an iPhone 4 case (and a cupcake too!).

Clearly, the Apple phenomenon is spreading further than ever. Further down the street, yes. But it’s also paving new avenues for promotion – and that’s a whole lot more important.

We just got back from the 2010 SXSW Interactive Festival where we executed a publicity stunt for Freshbooks, an incredibly innovative and user-friendly online invoicing tool, that involved grilling and giving away free bacon.  Be sure to check out the excerpts of our adventures below and go to Freshbooks to start bringing home the bacon and making billing and receiving payments for your business more efficient and enjoyable.

The Texans Bring It! Tour had a very successful official kick-off and press event today at the Francisco Medrano middle school in Dallas, TX.

Texas Commissioner of Agriculture, Todd Staples, visited the tour this morning to address kids, educators and press about how important this cause and campaign is. With obesity rates in Texas one of the highest in the nation, the Texans Bring It! Tour will visit four additional middle schools in the next two weeks to propel a movement and bring awareness to the Texans Bring It! campaign, the 3 E’s – education, exercise, and eating right – as well as the website, www.texansbringit.com.

Other key figures in presence today included top officials from federal and state USDA offices, as well as key figures in the local school district.

Street Attack is thrilled to be a part of this groundbreaking campaign. The tour and website were built and managed by the Street Attack team.

A little strapped for cash these days? Head on down to Copley Square today and join the “Trident Army.” It only takes 5 minutes and a photogenic face. Insecure ego’s need not apply.  What’s your reward for entering this public rally? $20 bucks cash, on the spot!

Additionally, your painted warrior mug will be displayed on the Trident Facebook Page after each city is conquered.

Grab your broom sticks and let’s go for a ride!

Tomorrow night Red Bull will be hosting the Red Bull Witch Hunt, a broom stick (ehh bike) ride from Boston to Salem. Hope to see you all there with your tricked out Nimbus 2000… or your Huffy. Unsure about participating? Check out the teaser below.

Last week Street Attack executed a magnificent experiential marketing program in Chicago’s Union Station on behalf of Keurig, the leader in single cup coffee.

The 10X20’ and 14 foot tall footprint included two auxiliary sampling units and two display cases. Totaling 40 brewers, this massive complimentary coffee station brightened the morning commutes of more than 4,000 consumers each day! Commuters were able to choose a coffee or tea flavor and try the Keurig brewers themselves for the perfect cup of coffee in under one minute.

Of course this feat was not single handed. Street Attack was brought on board by Keurig’s Boston-based advertising agency, BrandContent, who is responsible for the vision and concept of the campaign as a whole.

Along with the sampling event, we took over Union Station with a Station Domination media buy and wrapped a red line car on the El Train, among other advertising placements. Check out the ad campaign which juxtaposes Keurig, the perfect cup of coffee, with the less than perfect commute.

A special thanks also goes out to Turtle Transit who constructed the set-up and helped see the vision through nuts and bolts.

The Keurig ‘Perfect Commute’ Sampling Booth is on the road and is stopping in the Seattle ferry terminals in Bainbridge on 10/28-10/30.

Adding to our list of Music clients this summer is the George Wein’s Folk Festival 50 (formerly known as the Newport Folk Festival). This is Street Attack’s first year working with the festival and we hope to be a long time partner for years to come

This weekend we’ll be enjoying the fruits our labor as we pack up and head down to experience the festival first hand. With a line-up of artist that include, Pete Seeger (oldie but goodie), Joan Baez, The Decemberists, and Ben Kweller, this year’s festival is sure to not only entertain, but help bring some new music to the ears of veteran folk fans.

Don’t have plans for this weekend? Check out the festival details on the website for a complete line-up and ticket info: Folk Fest Info

The team here at Street Attack was sad to see the Prius Solar Flowers finish their stint last week in the Prudential Plaza, right across the street from our office. The giant daisies, which were decked out in state-of-the-art solar panels, provided visitors with free Wi-Fi service and charging stations for laptops and other electronic devices—giving the term “flower power” a whole new definition. We had also spotted a nearby public bus shelter that Prius outfitted with motion censored, solar powered fans to keep waiting bus riders more comfortable.

The Wi-Fi flowers and ventilated bus shelters powered everything exclusively with energy from the sun, just like the new Solar Roof option available on the 3^rd Generation Prius, the latest member of Toyota’s hybrid, fuel efficient line of cars. The Solar Roof powers a Ventilation System that circulates outside air through your car while your vehicle is parked in the sun. Pretty cool, right?

If you didn’t get a chance to check out the Prius Solar Flowers and Bus Shelters in Boston, you haven’t completely missed your opportunity:  they will be traveling cross-country with stops in New York, Chicago, Seattle, San Francisco, and Los Angeles.  We advise you to hit the road (preferably in your Prius, of course) and check out the sunniest thing we’ve seen in environmental, experiential advertising this summer!

Street Attack’s Senior Simulator was featured on Good Morning America. Check out the custom built aging suit in action below: