Toyota brings experiential marketing to our home town. Set-up outside the Prudential Mall is a free solar powered WiFi café. These green flowers come complete with three-pronged outlets for cell phone and computer charging. Consumers can enjoy this outdoor “hotspot” from 8am-9pm. The whole experiential set-up is designed to educate consumers on the solar roof [...]

Last week much of the Street Attack Account Team disappeared to Hartford, CT to unveil our Senior Simulator to the press. Street Attack teamed up with Strawberry Frog and DKC to execute a one day press event for Liberty Mutual. Strawberry Frog, a NYC-based creative agency, designed and developed an online game for Liberty Mutual, [...]

This week’s Digital Download, from Social Media shutdowns to finding a sense of Bing. photo via Flickr Ektopia In the land of the Great Firewall of China social media gets the shut down. Is Twitter next? Microsoft continues its quest to overthrow Google and rule the world (of search)…Bing! But it has some major work [...]

VitaminWater recently launched a low calorie version of itself called VitaminWater 10. This new beverage has exploded on the scene with a large scale media program including an extensive print and TV AD buy. On Tuesday April 28 it was good to see VitaminWater return to their roots and execute a street level marketing event [...]

Considered a holiday to many Bostonians, Marathon Monday brings in tens of thousands of runners, spectators, and athletic enthusiasts. With our new Boston office located one block from the finish line and directly on the last quarter mile stretch you know we were there witness the festivities. And of course we brought in a few [...]

This past Saturday Street Attack was in New York working on an art collaborative with the Nike Sportswear Store, 21 Mercer, and NOMAS. Street Attack supplied the feet on the street. NOMAS supplied the 1600 baseball cards. Nike supplied the gallery space. NOMAS and Nike teamed up together to create a large art instillation using [...]

  On March 6th the Street Attack crew visited the Sketchbook Project art exhibit at Laconia Gallery. Here we were able to sift through 2,000 moleskin notebooks filled with artist’s drawings, sketches, and prose. Artist from across the country were given a notebook and the title “Everyone We Know.” Each artist interpreted the phrase filled [...]

We are honored to be mentioned on one of the nation’s most credible blogs…well actually…2 of the nation’s most credible blogs. At this past weekend’s soft launch of 303 Grand, Jeff Squires of the trends and innovation company, PSFK, got the chance with many others to partake in Flavor Tripping. “Over the past few months, [...]

During the last weekend of holiday shopping in December 2008, Street Attack was hard at work, not looking for those last minute bargains, but seeking out those last minute shoppers. McGregor, a European clothing line that recently launched its first store in the Natick Collection, commissioned Street Attack to build brand awareness and boost sales [...]

To continue with our human advertising theme this week, we bring you eyevertising. British company feelunique.com is now paying people to get the company logo temporarily transferred to their eyelids in a marketing first. Volunteers will be earn 10 pence per week, with a chance to earn up to £100 per model.