The advertising campaign making all the noise at last week’s Cannes Lions International Advertising Festival – even dubbed as “the future” by some judges – was Gatorade Replay. Blurring the lines of traditional advertising categories, Gatorade Replay pitted two high school football teams against each other. The interesting part? The teams weren’t filled with 17 [...]

The power of the people: in many topics, Wikipedia is officially more accurate than most encyclopedias. They even say that if you asked 100 people the weight of a cow, the average answer would be more accurate than a butcher’s guess. The masses have changed laws, sparked revolutions and, of course, started memes. But can [...]

We’re so busy talking about social media’s effectiveness in advertising and attempts at privacy that we forget about the fun stuff. Truth is, there have never existed better channels for broadcasting that priceless joke and transforming it into an eternal meme. Here’s a few humorous memories that deserve a place in the Social Media Hall [...]

Earlier this year as part of Eating Disorder Awareness Week, NEDIC crafted and executed an alternative crusade of a campaign against major magazine publications and the images they perpetuate concerning the ideal woman.  Check out the video below for the full scale attack.  The only question left now is whether or not this notable alternative [...]

The Urban Grocer, founded by Caitlin Zaino, a “New York native turned expat, who after a stint in the kitchen traded in her knife for a pen,” is a site that scours the world for it’s best food finds from products to tips and stocks it all in one place- the virtual shelf, yours for [...]

Adidas and Star Wars recently teamed up to promote their new line of sneakers and apparel inspired by the classic blockbuster.  Snoop Dogg also appeared in a stunt to promote the new line along with Darth Vader and the Storm Troopers in full costume. At the event they unveiled the Luke Skywalker shoe and other [...]

We just got back from the 2010 SXSW Interactive Festival where we executed a publicity stunt for Freshbooks, an incredibly innovative and user-friendly online invoicing tool, that involved grilling and giving away free bacon.  Be sure to check out the excerpts of our adventures below and go to Freshbooks to start bringing home the bacon [...]

Help warm a heart this winter by donating a coat. Lands End and the Boston Coalition for the Homeless are encouraging residents to donate gently used coats for a cause that hits home, literally. Their bone chilling display on the Prudential plaza really exemplifies the stark reality of Boston’s homeless problem. Hard to ignore, this [...]

Grab your broom sticks and let’s go for a ride! Tomorrow night Red Bull will be hosting the Red Bull Witch Hunt, a broom stick (ehh bike) ride from Boston to Salem. Hope to see you all there with your tricked out Nimbus 2000… or your Huffy. Unsure about participating? Check out the teaser below.

This past Sunday Gatorade released a unique commercial that was created on the streets of Chicago. Rejoining with their long time brand figure Michael Jordan, who doesn’t appear in the ad, the commercial ends with a luminescent picture of Jordan made from over 14,000 lit bottles. Earlier this year Gatorade released limited edition black and [...]