The advertising campaign making all the noise at last week’s Cannes Lions International Advertising Festival – even dubbed as “the future” by some judges – was Gatorade Replay. Blurring the lines of traditional advertising categories, Gatorade Replay pitted two high school football teams against each other. The interesting part? The teams weren’t filled with 17 [...]

Earlier this year as part of Eating Disorder Awareness Week, NEDIC crafted and executed an alternative crusade of a campaign against major magazine publications and the images they perpetuate concerning the ideal woman.  Check out the video below for the full scale attack.  The only question left now is whether or not this notable alternative [...]

Adidas and Star Wars recently teamed up to promote their new line of sneakers and apparel inspired by the classic blockbuster.  Snoop Dogg also appeared in a stunt to promote the new line along with Darth Vader and the Storm Troopers in full costume. At the event they unveiled the Luke Skywalker shoe and other [...]

We just got back from the 2010 SXSW Interactive Festival where we executed a publicity stunt for Freshbooks, an incredibly innovative and user-friendly online invoicing tool, that involved grilling and giving away free bacon.  Be sure to check out the excerpts of our adventures below and go to Freshbooks to start bringing home the bacon [...]

Help warm a heart this winter by donating a coat. Lands End and the Boston Coalition for the Homeless are encouraging residents to donate gently used coats for a cause that hits home, literally. Their bone chilling display on the Prudential plaza really exemplifies the stark reality of Boston’s homeless problem. Hard to ignore, this [...]

Grab your broom sticks and let’s go for a ride! Tomorrow night Red Bull will be hosting the Red Bull Witch Hunt, a broom stick (ehh bike) ride from Boston to Salem. Hope to see you all there with your tricked out Nimbus 2000… or your Huffy. Unsure about participating? Check out the teaser below.

This past Sunday Gatorade released a unique commercial that was created on the streets of Chicago. Rejoining with their long time brand figure Michael Jordan, who doesn’t appear in the ad, the commercial ends with a luminescent picture of Jordan made from over 14,000 lit bottles. Earlier this year Gatorade released limited edition black and [...]

Street Attack’s Senior Simulator was featured on Good Morning America. Check out the custom built aging suit in action below:

Ah…what a classic by the British electro-dance pop duo, The Pet Shop boys. Nearly 25 years later, the duo is back with a new album entitled ‘Yes’, coming out in the US on April 21st. We recently caught wind that the famed animal rights organization, PETA (People for the Ethical Treatment of Animals) has asked [...]

Love Diesel’s opening event series for their new store on Fifth Avenue, NYC. Instead of throwing the expected celeb-ridden party, Diesel cleverly crafted a guerrilla marketing campaign that really caught and engaged the attention of their consumers. “Five on Fifth” showcased real NYC dinner parties which were held in the store window. With a different [...]