By Yurie Okada Anyone who’s ever had a furry friend would agree that their comfort and happiness mean the world. If your friend is of the feline variety, this table might be just the addition to your room. Koichi Futatsumata’s latest creation for E&Y, the HAMMOCK, is the ultimate example of simple beauty and functionality. [...]

Suzuki’s compact car Alto made quite a “splash” at the recent International Green Week in Berlin. IGW is dubbed the world’s biggest fair for food, agriculture and horticulture. With a nod to the gaming and fishing aspect of the fair, the car dressed up as a fish complete with scales and dorsal fin. The argument [...]

Street Attack executed a one month street intelligence program for Swedish music software maker, Propellerhead. With the help from our friends, SET Japan, we analyzed user experiences from amateur musicians and retailers in Shimokitazawa, the heart of the underground music live-house scene in Tokyo.

Japanese TV station Wowow is letting users create their own music video of Radiohead’s live performance of “15 Step” from the band’s 2008 Japan tour. Choose from 12 color-coded camera angles to “create your rainbow,” promoting the band’s newest album “In Rainbows,” then turn it into a widget and share it with friends. You can [...]

In collaboration with New York – Tokyo, Street Attack recently commissioned a Shin Tanaka original design for a new initiative for Felissimo. The paper toy, known as a T-Boy, will be on display at Felissimo’s NY Design house starting in September. The template can be downloaded from the Japan C website, so those brave enough [...]

Ignited by a cross marketing campaign by Converse and Pepsi celebrating Converse’s 100th anniversary, cell phone straps may be sneaking into American mainstream culture. Cell phone straps have been a staple in Japan since the introduction of cell phones to the mass public. Straps and charms have a long history in Japan, becoming popular in [...]