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Street Attack - Blog » AST Dew Tour http://streetattack.com/blog Street Attack - Brooklyn, NY United States We are an alternative and experiential marketing voltron. This is our blog. It is full of tasty chunks and trends and non-traditional executions. It is advertising unadulterated. Dig in, and enjoy. Wed, 28 Jul 2010 13:43:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Nike’s "Holy Crap" Tank http://streetattack.com/blog/index.php/2008/08/06/nikes-holy-crap-tank-5/ http://streetattack.com/blog/index.php/2008/08/06/nikes-holy-crap-tank-5/#comments Wed, 06 Aug 2008 14:29:00 +0000 admin http://streetattack.com/blog/?p=130
Nikes "Holy Crap" Tank

Nike had one goal with its latest promotion of the AST Dew Tour: to make everyone say “holy crap.” Well, congratulations Nike, job well done.

truck Nikes "Holy Crap" Tank
Hub Strategy took on the task on behalf of Nike, creating a decked out urban-assault vehicle that created just the viral response Nike was hoping for. The tank has a skate ramp, a wake board tower, BMX racks, a barbecue, a remote control iPod and oh so much more.

The vehicle will be at the next 3 Dew Tour stops in Portland (August 21-24), Salt Lake City (September 11-14), and Orlando (October 16-19) before it embarks on a tour of its own, so keep an eye out.

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