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Street Attack - Blog » Chevy http://streetattack.com/blog Street Attack - Brooklyn, NY United States We are an alternative and experiential marketing voltron. This is our blog. It is full of tasty chunks and trends and non-traditional executions. It is advertising unadulterated. Dig in, and enjoy. Wed, 28 Jul 2010 13:43:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Find a Penny, Pick It Up… http://streetattack.com/blog/index.php/2008/07/21/find-a-penny-pick-it-up/ http://streetattack.com/blog/index.php/2008/07/21/find-a-penny-pick-it-up/#comments Mon, 21 Jul 2008 14:39:00 +0000 admin http://streetattack.com/blog/?p=68
Find a Penny, Pick It Up...

Chevy took a daring approach with its latest ad for the Aveo in London, actually paying people to pay attention. Chevy’s 20-foot billboard was made entirely out of one-pence coins to market the car’s 769,500 pence price, and created such strong buzz that all the pennies were stripped clean in less than 30 minutes!

pennies Find a Penny, Pick It Up...
Found on Neatorama, photo from autobloggreen

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