Considered a holiday to many Bostonians, Marathon Monday brings in tens of thousands of runners, spectators, and athletic enthusiasts. With our new Boston office located one block from the finish line and directly on the last quarter mile stretch you know we were there witness the festivities.

And of course we brought in a few of our clients to reap the benefits of being front and center with so many consumers.

Street Attack helped facilitate a one-day guerilla sampling team for Zico Water, an all natural coconut water beverage, targeting Marathon runners and spectators. We had two teams stationed along the route hydrating and educating consumers.

One team was mobile via the Street Attack Bio Bus, and the other was stationed around our office, steps from the finish line. We tip out hats to the Zico sampling team who managed to distribute over 5,000 chilled samples to runners and Marathon Attendees.