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The team here at Street Attack was sad to see the Prius Solar Flowers finish their stint last week in the Prudential Plaza, right across the street from our office. The giant daisies, which were decked out in state-of-the-art solar panels, provided visitors with free Wi-Fi service and charging stations for laptops and other electronic [...]
Toyota brings experiential marketing to our home town. Set-up outside the Prudential Mall is a free solar powered WiFi café. These green flowers come complete with three-pronged outlets for cell phone and computer charging. Consumers can enjoy this outdoor “hotspot” from 8am-9pm. The whole experiential set-up is designed to educate consumers on the solar roof [...]