Since 2001, we have been charting our own course in the ever changing industry of non-traditional marketing and advertising. Everything we do is about building authentic connections, expanding our street-level network, and finding new and unique ways to change the way people think about communication.
Street Attack's headquarters are based in Boston, with satellite locations in New York City and Japan. We can execute programs all over the U.S. and have select abilities overseas.
Terry Lozoff
As Managing Director of Street Attack, Terry has played an intricate role in the creation and growth of the company. After graduating with a business degree from The University of Colorado, Boulder, Terry spent several years on the marketing and production side of the music industry. From there, Terry moved on to join the ranks of the agency world, and has been with Street Attack since 2003 as co-founder and partner.
Brett Zaccardi
As CEO and co-founder of Street Attack, Brett brings nearly a decade of hands-on experience in guerrilla marketing and non-traditional advertising to the table. Over the years, Brett has worked on hundreds of alternative marketing programs and has been featured as a voice on the new marketing landscape in news publications including: The Boston Globe, CNN Money and American Express Open. Additionally, Brett has spoken at industry conferences including the 2006 Entercom Sales Conference and the Red Bull Northeast Brand Summit.
Luke Garro
Co-founder, Director of Network Development, Environmentalist
As the gatekeeper of the Street Attack network, Luke is a connector in every sense of the word - bringing together people, partners and companies from all over the globe. With close to a decade of music touring experience - spanning from Hawaii to Scandinavia - and an educational background in psychology and sociology, Luke can't help but know people, places, and trends.
Michael Crigler
Two words come to mind when describing Michael: visual maniac. This guy can shoot out images and designs that would make Kafka's dreams seem boring. With a lifetime of fine arts exposure, years of touring and traveling, and with nearly a decade of design experience under his belt, Michael has the artillery to sail any creative campaign to victory.
In addition to being an intricate part of the Street Attack creative machine, Michael is the mastermind behind Birdhead Design (www.birdheaddesign.com).
Jennifer Coe
After growing up in a tiny Maryland town with 4 stoplights, 5 gas stations and too many cows to count, Jennifer moved to Boston to be in the city and pursue a B.S. in Communications and Advertising at Boston University. Upon graduation, Jennifer worked at a large non-traditional marketing agency where she became an expert on all things wireless, college and account management. After a few years there, she joined the Street Attack team to further her career in an agency with no barriers or boundaries.
Jess Frank
As Online Marketing Manager, Jess deals with tapping into the pulse of the online world, and keeping the company connected to the ever evolving landscape of the world wide web. Jess graduated from Emerson with a degree in Integrated Marketing Communications and a minor in Visual Arts. After a short stint in entertainment PR on the left coast, Jess returned to the east coast to re-join the Street Attack team. She started with the company in 2005 as an online rep.
Ruth Heronemus
Ruth was born and raised in Kokomo, Indiana, and moved to NYC in 2003. After spending several years in the fashion business, Ruth joined the Street Attack team as a New York City field manager. In 2008, she joined the team full-time as Nationwide Sponsorship Coordinator, and still holds down the fort in New York City.
Selena Hoover
Born in Pennsylvania, raised in Boston - Selena has called "Beantown" home for quite some time. Her professional career began in entertainment, but a web of networking landed her in the beverage industry. After three years of experiential and mobile marketing experience, Selena took on the role of Promotions Manager with the Street Attack team
Bruce L'Orange
Meet Bruce L`Orange, a street brawling entrepreneur who takes pleasure in making business happen. A self professed brand architect and Japan maven, Bruce is Street Attack`s consultant for Japan-related marketing efforts and brand development.
Having built a succesful fashion label from the ground up in Tokyo, hosted his own bilingual radio show in Kobe, and risen to the ranks of Japanese shopping television superstar, Bruce uses a mixture of charisma and experience to connect with multiple markets.
Kristin Groener
Tom Creamer
Tom was raised in Boston, but calls Melbourne, AUS his "home away-from home." From 1998-2003 Tom experienced the endless winter as a member of the Board the World Snowboarding Team. Tom also worked as a member of the award winning Big Bear Mtn Terrain Park Staff during the winters of 1999 and 2000, incorporating street culture with mountain life by designing street influenced freestyle courses. While finishing college in Burlington, VT, in 2002, Tom worked in Burton's Factory Shop and then became involved with Rome Snowboards, most notably as a player in their guerilla marketing campaigns. In April of 2007 Tom started "dba" bACk eASt (www.backeastdesigns.com) and became involved with Street Attack in March 2008.
