04.11.08 Piebald's Farewell
Street Attack is proud to announce our involvement in this highly anticipated 3 day concert series.
From April 17-19, Piebald will be closing out their 12+ year existence with 3 final shows in New York City and Boston. The shows will include performances by Clouds and the Everyday Visuals, and will also host a karaoke fashion show featuring sustainable/eco-friendly clothing brands.
Not only have we been deeply involved in the production of these events, but we are also bringing our awesome mobile photobooth along to provide all attendees with free photos. For more information on the events, please visit:
www.piebald.com
03.12.08 Plug Awards
Street Attack partnered with GenArt this March to help produce the 2008 PLUG Awards in NYC. The event showcased the top independent music artists of 2007. It was an amazing night hosted by Patton Oswalt with performances by Nick Cave and the Bad Seeds, St. Vincent, Dizzee Rascal, and Jose Gonzalez.
Our work on the event included bringing in artists and set designers in our network to create original art pieces dedicated to PLUG that were hung throughout the venue in the VIP lounge and on the main floor. Some pics from the event can be found here.
02.26.08 CHOICE
Choice is the latest edition to the Street Attack family. Choice is an annual publication covering trends, observations and thoughts in the worlds of entertainment, culture, marketing and technology. All content and design is developed by the Street Attack crew, and contains content compiled throughout 2007. Choice is available for download on this site, or if you're interested in recieving a physical copy, please email shop@streetattack.com.
Download Choice now! (be patient, it may take a few minutes)
02.14.08 Whoa, My Boss is Naked
To support the release of, Whoa, My Boss is Naked - a new book on how to get past your post-graduation anxiety and steer through office politics - Street Attack launched a college program on 10 campuses nationwide. Using ambassador teams, alternative media, and grassroots initiatives with campus influencers, we created a large buzz to support the launch of this book.
Whoa, My Boss is Naked brings a new twist to your dad's dusty career book, using humor and pop culture references (Borat, Project Runway, and Metallica) to help relate the corporate world to young professionals.
01.03.08 Sparks fly with our new bus
…Literally. We’re 80% of the way through converting our bus to be the ultimate promotional vehicle. Diesel to vegetable oil conversion…check. Light projection elevation rig…check. Today we gutted out the interior as we prepare to create a multi-purpose experiential environment. Our design team has also been very hard at work designing a graphic wrap that will surely knock your socks off. Expect to see the Street Attack bio-projection bus unveiled mid-winter at a promotional hot-spot near you.
12.21.07 SA Holiday Party
Ho, ho, ho…pimp!
We hosted our annual holiday bash on December 18
th at Church. For those of you who survived your hang-over and want to relive the Street Attack magic click the link below. Bah humbug to all those who missed out on the entertainment, photo both, live art, video games, and complimentary beverages…yeah you should be jealous.
Photos
11.19.07 Advertising Age, Sparks
Check out the new Marketing 50 on Advertising Age this week and you'll find Sparks clocking in with a shout out to Street Attack's Sparkitect program - an Influencer program that kicked off in August of 2007. Also getting recognition is our niche sponsorships (William Ocean, national air-guitar champ).
http://adage.com/article?article_id=121828
10.31.07 Ourstage on Facebook
OurStage.com, an online community that allows independent musicians and filmmakers to compete for recognition and prizes by connecting directly with fans, has signed on to work with Street Attack to promote the new OurStage Facebook application. To read more, check out the press release.
Also, if you're a member of Facebook, be sure to download the new widget!
10.02.07 Finally, Citysquares!
Finding local restaurants, shops, and other neighborhood fixtures has never been an easy task. Sure, there are sites like Citysearch and Yelp, which well help guide you in the general direction. But when it comes to getting unbiassed, hyper-local info (that doesn't crash in the middle of your search), there really hasn't been a great go-to online resource. Until now.
Citysquares.com is the future of hyper-local search. And Street Attack has recently joined forces with this Boston-based company to help them launch their newly improved, web 2.0 charged website. If you live in Boston, be sure to check out the launch in mid-October. And for all of you outside of Boston, stay tuned. They'll be coming to a city near you soon!
10.02.07 Red Bull SOAPBOX!
SOAPBOX anyone? The Red Bull Soapbox Races are right around the corner - and this year, if you live in the Northeast or the Northwest, you're in luck. Red Bull Soapbox is coming to Seattle (9/29) and Providence (10/13) this year, and you definitely don't want to miss out! Check out: http://www.redbullsoapboxusa.com/races.aspx for more information.
Street Attack has linked up with Red Bull this year to help promote the Providence race through an online viral program - tapping into forums, blogs, and online communities.
09.28.07 Clearly, it's Canadian
Street Attack and Clearly Canadian have linked up for a sampling program in New York City. Street Attack ambassador teams will be out and about in Manhattan visiting events and high-traffic areas throughout the month of October, sampling Clearly Canadian water and getting the brand back into the public eye.
If you're a New Yorker, be sure to look out for our teams around the city. We'll be the folks in blue with a whole bunch of water!
08.13.07 Thepeeq.com gears up for launch!
Hold on to your seats, because thepeeq.com has officially launched!
Thepeeq.com is a witty, "sex-centric" online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for ThePeeq.com's September 2007 launch.
Read more here!
07.23.07 Sparks. Underground.
Street Attack and Sparks (sparks.com) linked up to create one of the hippest influencer programs ever. Check out some of the story in our Case Studies section. Or, see our Sparks Cultural Curators live in a city near you (NYC, Philly, San Fran, LA, Austin, and Phoenix).
